This audit was generated on April 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| ez calculator | #3 |  |  |    | ||
| customizable calculator | #16 |  |  |      | ||
| arithmetic calculatorOpportunity | #69 |  |  |     | ||
| percentage calculator | #75 |  |  |     | ||
| real-time calculatorOpportunity | #82 | |  |      | ||
| calculator | Not ranked | — | — |    | ||
| scientific calculator | Not ranked | — | — |    | ||
| math calculatorOpportunity | Not ranked | — | — |  | ||
| exponential calculatorOpportunity | Not ranked | — | — |   | ||
| editable history calculatorOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Calculator PanecalST Plus
Productivity
EzCalculators
Tools
Calculator Plus
Productivity
Colorful Calculator: RGB
Tools
EZ Calculator
Finance
Multi Calculator
Tools
Simple Calculator
Tools
Style Calculator
Tools
Days Calculator
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Microsoft Copilot
Claude by Anthropic
Google Gemini
Microsoft Word: Edit Documents
Grok - AI Chat & Video
WakeBox
PDF Reader - PDF Viewer
Microsoft Excel: Spreadsheets
Adobe Acrobat Reader: Edit PDF
DuckDuckGo, Duck.ai, & VPN
Google Docs
Xfinity
HP
Gallery
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
EZ Calculator has a strong user rating (4.9) and a decent quality score (63%), but its overall visibility is low (31/100) due to limited keyword rankings and no chart presence. Immediate focus should be on expanding keyword coverage and improving store assets to boost rankings and chart placement.
The app boasts a 4.9 rating from 1,461 reviews, contributing to a solid quality score of 63% which helps retain users and can be leveraged in marketing copy.
Only 5 of the 10 target keywords rank; high‑traffic terms like "calculator" (traffic 87) and "scientific calculator" (traffic 75) are not ranked despite moderate difficulty (94 & 91). This drags the Keywords Score down to 37%.
Charts Score is 0%, meaning the app is not appearing in top‑install or top‑revenue charts in any region or category, which limits organic discoverability.
Keywords such as "editable history calculator" (traffic 41, difficulty 38) and "customizable calculator" (rank 16, difficulty 40) have low competition. Optimizing the description and metadata for these can quickly add rankings.
The current description does not include top‑traffic terms (e.g., "calculator", "scientific calculator", "percentage calculator"). Incorporating them within the first 80 characters and throughout the long description can improve relevance and keyword density.
Adding localized screenshots, a short demo video, and a compelling feature graphic that showcase the real‑time step display and editable history will boost conversion rates and help drive the installs needed for chart rankings.
- 1Update app title and short description to include high‑traffic keywords like "Calculator" and "Scientific Calculator" while staying within character limits.
- 2Rewrite the long description (first 500 chars) to embed missing high‑traffic keywords (e.g., "percentage calculator", "editable history calculator") and maintain natural readability.
- 3Create and upload localized screenshots and a 15‑second demo video highlighting real‑time calculation steps and editable history features.
- 4Launch a focused install campaign in top markets (e.g., US, India) to increase download volume and trigger chart placement.
- 5Set a weekly monitoring routine to track competitor keyword rankings and adjust metadata accordingly.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Infrequent updates
Last updated 11 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of EZ Calculator?
EZ Calculator has a visibility score of 31 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 1, 2026.
On how many keywords does EZ Calculator rank?
EZ Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of EZ Calculator?
Based on shared keyword rankings, the most frequent competitors of EZ Calculator are Calculator PanecalST Plus, EzCalculators, EZ Calculator. These apps appear next to EZ Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is EZ Calculator in on the Google Play?
EZ Calculator is listed in the Productivity category on the Google Play.
How can EZ Calculator improve its App Store Optimization?
Based on this audit, EZ Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to EZ Calculator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.