This audit was generated on April 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
10
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sales tax | #2 |  |  |    | ||
| sales tax rate | #2 |  | |  | ||
| calculate sales tax | #2 | | | | ||
| sales tax calculator | #3 | | | | ||
| sales tax calculator | #3 | | | | ||
| canada sales tax | #3 |  | |  | ||
| purchase tax calculator | #3 | | | | ||
| tax rate calculator | #4 |  | | | ||
| sales tax usa | #4 |  |  | | ||
| tax calculator | #7 |  | |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
US Sales Tax Calculator by ZIP
Finance
EasyTax - Sales Tax Calculator
Finance
TurboTax: File Your Tax Return
Finance
WA Sales Tax Rate Lookup
Business
Income Tax Calculator - USA
Finance
Sales Tax Calculator
Tools
Sales Tax Calculator - Shop44
Finance
IRS2Go
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Chime – Mobile Banking
Venmo
OnePay – Mobile Banking
Kalshi: Trade News & Sports
TurboTax: File Your Tax Return
Capital One Mobile
Intuit Credit Karma
Testerup: Test & Earn Rewards
Progressive
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app enjoys excellent keyword rankings (all top‑10 positions) giving it a strong organic search presence, but its overall visibility is hampered by zero chart rankings, a sparse review base, and a modest quality score.
All 10 analyzed keywords rank within the top 7 (e.g., "sales tax calculator" rank 3, "calculate sales tax" rank 2). This drives high search traffic (total estimated traffic > 400). Maintain these positions by keeping the core functionality and keyword‑rich copy unchanged.
Charts Score is 0% and the app is not ranked in the Finance category. Without chart visibility, discoverability drops dramatically beyond pure search. Competing apps like "US Sales Tax Calculator by ZIP" rank in charts, pulling user attention.
Only 10 reviews produce a 4.7 rating, which is insufficient to inspire trust at scale. Low review count hurts the Quality Score (75%) and can limit conversion rates.
The description truncates at 500 characters and lacks secondary keyword integration (e.g., "sales tax USA", "Canada sales tax"). Expanding the long description with these terms and adding localized screenshots can improve relevance and click‑through rates.
Quality Score of 75% indicates room for improvement in crash‑free rate, load time, or UI polish. Addressing any stability issues and adding a quick‑onboarding tutorial can raise the score and favor chart algorithms.
- 1Implement a short description and title that include high‑traffic keywords (e.g., "Sales Tax Calculator USA & Canada").
- 2Create and upload high‑resolution, localized screenshots and an app preview video highlighting the multi‑state/province feature.
- 3Launch an in‑app prompt after 3 uses asking users to rate the app, aiming to reach at least 50 reviews within 30 days.
- 4Audit crash logs and performance metrics; fix any stability issues to push the Quality Score above 85%.
- 5Run an A/B test on the long description, adding secondary keywords like "tax rate calculator" and "purchase tax calculator" to capture additional search volume.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 6 keyword(s): sales tax rate, calculate sales tax, tax rate calculator.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Sales Tax Calculator - Easy?
Sales Tax Calculator - Easy has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 1, 2026.
On how many keywords does Sales Tax Calculator - Easy rank?
Sales Tax Calculator - Easy is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 10 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Sales Tax Calculator - Easy?
Based on shared keyword rankings, the most frequent competitors of Sales Tax Calculator - Easy are US Sales Tax Calculator by ZIP, EasyTax - Sales Tax Calculator, Sales Tax Calculator. These apps appear next to Sales Tax Calculator - Easy on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Sales Tax Calculator - Easy in on the Google Play?
Sales Tax Calculator - Easy is listed in the Finance category on the Google Play.
How can Sales Tax Calculator - Easy improve its App Store Optimization?
Based on this audit, Sales Tax Calculator - Easy should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sales Tax Calculator - Easy.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.