This audit was generated on June 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| splitt | #1 | — |  |     | ||
| split bills | #25 |  |  |      | ||
| bill splitter | #32 |  |  |    | ||
| bill divider | #37 |  |  |  | ||
| expense tracker | Not ranked | — | — |      | ||
| group expenseOpportunity | Not ranked | — | — |    | ||
| debt settler | Not ranked | — | — |      | ||
| expense manager | Not ranked | — | — |    | ||
| shared expensesOpportunity | Not ranked | — | — |  | ||
| trip expenses | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Splitte - Bill Splitter
Finance
Splitink: Split Bill + Tracker
Finance
SplitSnap: Bill Splitter
Finance
Splitit Go
Finance
Splitup - Group Expense
Finance
ShareCost: Bill Splitter
Finance
Slicy - Bill Splitter
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
Trump Accounts: Official App
PayPal - Pay, Send, Save
Kalshi: Trade News & Sports
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Chase Mobile
Klarna: Smarter everyday money
Google Wallet
Progressive
Busey Mobile
Propel EBT & SNAP Benefits
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Splitt has a brand keyword ranking #1 but overall visibility is low (24/100) due to poor keyword coverage, missing high‑KEI terms, and low store‑listing quality. The top priority is to capture the winnable, high‑KEI keywords "group expense" and "shared expenses" while boosting visual assets and reviews.
The exact‑match keyword "splitt" ranks #1 with a traffic score of 13, showing strong brand recognition. Leverage this by maintaining the brand name in the title and using it as a hook in screenshots.
Only 4 of the top 10 analyzed keywords are ranked (29% Keywords Score). Major high‑KEI terms like "group expense" and "shared expenses" are not present in the listing, limiting discoverability.
The Quality Score is 13%, indicating weak visual assets, no user reviews, and likely poor conversion. This contributes to the 0% chart ranking and low overall visibility.
Both "group expense" (traffic 45, KEI 0.79) and "shared expenses" (traffic 37, KEI 0.74) are in the TOP OPPORTUNITIES list and have good KEI, meaning they are relatively easy to rank for and can drive meaningful traffic if added to title, short description, or keyword field.
Adding high‑impact screenshots/video that showcase group‑expense scenarios and prompting satisfied users for reviews will raise the Quality Score, improve conversion, and help the app appear in charts.
- 1Update the app title to include a high‑KEI keyword, e.g., "Splitt – Group Expense & Bill Splitter".
- 2Revise short and long descriptions to naturally embed "group expense" and "shared expenses" while preserving readability.
- 3Populate the 100‑character keyword field with high‑KEI terms: group expense, shared expenses, split bills, expense tracker.
- 4Refresh screenshots (and add a short video) highlighting group trips, roommate living, and shared expense settlement.
- 5Implement an in‑app review prompt after a debt is settled to collect at least 50 5‑star reviews within 30 days.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3975 characters, providing good keyword density and information for users.
Infrequent updates
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Improve visibility
Score of 24/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Splitt-Split group bills?
Splitt-Split group bills has a visibility score of 24 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 11, 2026.
On how many keywords does Splitt-Split group bills rank?
Splitt-Split group bills is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Splitt-Split group bills?
Based on shared keyword rankings, the most frequent competitors of Splitt-Split group bills are Splitit Go, Splitte - Bill Splitter, Splitup - Group Expense. These apps appear next to Splitt-Split group bills on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Splitt-Split group bills in on the Google Play?
Splitt-Split group bills is listed in the Finance category on the Google Play.
How can Splitt-Split group bills improve its App Store Optimization?
Based on this audit, Splitt-Split group bills should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Splitt-Split group bills.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.