How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| splitfair | #1 | — |  |     | ||
| fair split | #2 | |  |  | ||
| group expense | #11 |  |  |      | ||
| group expenses app | #12 |  | |  | ||
| expense sharing | #22 |  |  |  | ||
| splitwise alternative | #28 |  |  |  | ||
| ai expense tracker | Not ranked | — | — |      | ||
| receipt scanner | Not ranked | — | — |     | ||
| expense manager | Not ranked | — | — |     | ||
| bill splitter | Not ranked | — | — |    |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
SplitFair ranks #1 for its brand keyword and #2 for a related term, giving it a solid foundation, but suffers from low quality score, no chart presence, and zero user reviews, limiting overall visibility.
The app holds rank 1 for "splitfair" (traffic 46, difficulty 33) and rank 2 for "fair split" (traffic 48, difficulty 53), indicating strong brand awareness and low competition for these terms. Leverage this by keeping the brand name front‑and‑center in the title and short description.
Charts score is 0%, meaning the app is not appearing in top‑charts for any category. This is driven by low install volume and poor conversion. Boost installs through targeted user‑acquisition and push for higher conversion rates to break into the charts.
Quality score stands at only 25%, reflecting weak visual assets, missing video preview, and lack of localization. Upgrade screenshots (show AI scanning, receipt import), add a 15‑second demo video, and translate key assets to top markets.
Keywords like "expense manager" (traffic 74, difficulty 68), "receipt scanner" (traffic 45, difficulty 63) and "bill splitter" (traffic 43, difficulty 41) have high search volume but are not ranking. Integrate these phrases naturally into the title, short description, and long description to capture their traffic.
With 0 reviews, the app lacks social proof, which harms click‑through and ranking. Implement an in‑app review prompt after a successful split, and incentivize early users with a premium feature trial to gather at least 30‑50 5‑star reviews.
Competitors like TripSplit and Receipt Scanner rank ahead for keywords such as "receipt scanner" and "expense sharing". Conduct a competitor‑gap analysis, add those missing terms to metadata, and consider a short‑term paid ASO boost for those exact matches.
Actionable recommendations to improve your visibility
Your description is 2777 characters, providing good keyword density and information for users.
16 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 1 keyword(s): fair split.
Score of 61/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
SplitFair - Group Expenses has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 7, 2026.
SplitFair - Group Expenses is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of SplitFair - Group Expenses are Kittysplit: Bills & cost split, Split Fair, TripSplit: Split Bills. These apps appear next to SplitFair - Group Expenses on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
SplitFair - Group Expenses is listed in the Finance category on the Google Play.
Based on this audit, SplitFair - Group Expenses should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SplitFair - Group Expenses.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US