This audit was generated on June 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| splitfair | #1 | — |  |     | ||
| fair split | #2 | |  |  | ||
| group expense | #11 |  |  |      | ||
| group expenses app | #12 |  | |  | ||
| expense sharing | #22 |  |  |  | ||
| splitwise alternative | #28 |  |  |  | ||
| ai expense trackerOpportunity | Not ranked | — | — |      | ||
| receipt scanner | Not ranked | — | — |     | ||
| expense manager | Not ranked | — | — |     | ||
| bill splitterOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
TripSplit: Split Bills
Finance
Receipt Scanner: Easy Expense
Business
SimplyWise: Receipts, Expenses
Finance
Fair Split – Expense Splitter
Education
Budget App & Tracker: Spendee
Finance
Kittysplit: Bills & cost split
Finance
Split Fair
Finance
SplitEasy – Expense Splitter
Finance
Spliteo - Split Expenses
Finance
Household Finance: Fair Split
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Kalshi: Trade News & Sports
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Progressive
Klarna: Smarter everyday money
Google Wallet
Chase Mobile
Wells Fargo Mobile®
Propel EBT & SNAP Benefits
Citi Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SplitFair ranks #1 for its brand keyword and #2 for a related term, giving it a solid foundation, but suffers from low quality score, no chart presence, and zero user reviews, limiting overall visibility.
The app holds rank 1 for "splitfair" (traffic 46, difficulty 33) and rank 2 for "fair split" (traffic 48, difficulty 53), indicating strong brand awareness and low competition for these terms. Leverage this by keeping the brand name front‑and‑center in the title and short description.
Charts score is 0%, meaning the app is not appearing in top‑charts for any category. This is driven by low install volume and poor conversion. Boost installs through targeted user‑acquisition and push for higher conversion rates to break into the charts.
Quality score stands at only 25%, reflecting weak visual assets, missing video preview, and lack of localization. Upgrade screenshots (show AI scanning, receipt import), add a 15‑second demo video, and translate key assets to top markets.
Keywords like "expense manager" (traffic 74, difficulty 68), "receipt scanner" (traffic 45, difficulty 63) and "bill splitter" (traffic 43, difficulty 41) have high search volume but are not ranking. Integrate these phrases naturally into the title, short description, and long description to capture their traffic.
With 0 reviews, the app lacks social proof, which harms click‑through and ranking. Implement an in‑app review prompt after a successful split, and incentivize early users with a premium feature trial to gather at least 30‑50 5‑star reviews.
Competitors like TripSplit and Receipt Scanner rank ahead for keywords such as "receipt scanner" and "expense sharing". Conduct a competitor‑gap analysis, add those missing terms to metadata, and consider a short‑term paid ASO boost for those exact matches.
- 1Add top‑traffic keywords (expense manager, receipt scanner, bill splitter) to the app title and short description while preserving brand prominence.
- 2Refresh store listing: 5 high‑resolution screenshots, a 15‑second localized video, and concise bullet points highlighting AI scanning and Splitwise import.
- 3Launch an in‑app review flow after the first successful split and run a 2‑week email/notification campaign encouraging 5‑star ratings.
- 4Invest in a modest CPI campaign to increase install volume and push the app into the Finance top‑charts.
- 5Run an A/B test on the short description (brand‑centric vs. feature‑centric) to improve click‑through rate.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2777 characters, providing good keyword density and information for users.
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): fair split.
Good visibility score
Score of 61/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SplitFair - Group Expenses?
SplitFair - Group Expenses has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 7, 2026.
On how many keywords does SplitFair - Group Expenses rank?
SplitFair - Group Expenses is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SplitFair - Group Expenses?
Based on shared keyword rankings, the most frequent competitors of SplitFair - Group Expenses are Kittysplit: Bills & cost split, Split Fair, TripSplit: Split Bills. These apps appear next to SplitFair - Group Expenses on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SplitFair - Group Expenses in on the Google Play?
SplitFair - Group Expenses is listed in the Finance category on the Google Play.
How can SplitFair - Group Expenses improve its App Store Optimization?
Based on this audit, SplitFair - Group Expenses should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SplitFair - Group Expenses.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.