This audit was generated on April 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| az511 | #1 | — |  |     | ||
| arizona traffic | #1 | — |  |    | ||
| arizona road conditions | #1 | — |  |   | ||
| az511 app | #1 | — | |  | ||
| arizona traveler info | #1 | — |  |    | ||
| traffic updatesOpportunity | Not ranked | — | — |    | ||
| road closuresOpportunity | Not ranked | — | — |   | ||
| traffic camerasOpportunity | Not ranked | — | — |      | ||
| real time trafficOpportunity | Not ranked | — | — |  | ||
| traffic alertsOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Minnesota 511
Travel & Local
12 News KPNX Arizona
News & Magazines
INDOT Trafficwise
Travel & Local
Arizona Home Finder
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Google Earth
Expedia: Hotels, Flights, Cars
Booking.com: Hotels & Travel
Vrbo Vacation Rentals
American Airlines
Fly Delta
Southwest Airlines: Travel App
U-Haul
United Airlines
Capital One Travel
Voice GPS - Maps & Navigation
Marriott Bonvoy: Book Hotels
Frontier Airlines
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has strong keyword coverage (5/10 keywords ranking #1) but suffers from low quality (38%), a poor rating (3.1), and no chart presence, limiting its visibility. Immediate focus should be on boosting quality, ratings, and expanding keyword coverage to capture unranked high‑traffic terms.
Five core keywords (az511, arizona traffic, arizona road conditions, az511 app, arizona traveler info) rank #1 with traffic scores between 29‑79, delivering the bulk of organic discovery. Maintain these positions while protecting against competitor encroachment.
The Quality Score is only 38%, indicating issues such as crashes, slow load times, or poor UI that deter users. Address performance bugs and streamline onboarding to raise this metric, which directly impacts rankings and conversion.
A 3.1‑star rating from 219 reviews hurts credibility and conversion. Implement an in‑app review prompt after positive interactions and resolve common complaints highlighted in existing reviews to lift the average rating.
Keywords like traffic updates, road closures, traffic cameras, real‑time traffic, and traffic alerts have traffic scores 62‑68 but are not ranked. Incorporate these terms naturally into the app title, short description, and long description to capture additional search volume.
Charts Score is 0%, meaning the app is not appearing in top‑charts for Travel & Local. Driving a surge in installs (e.g., via localized ad campaigns or cross‑promotion) and improving conversion assets can push the app into chart rankings, boosting algorithmic visibility.
- 1Add the five unranked high‑traffic keywords to the title/short description and naturally weave them into the long description.
- 2Launch a review acquisition flow targeting satisfied users and address top negative feedback points to raise the rating above 4.0.
- 3Fix performance issues (crash logs, startup time) and update UI to improve the Quality Score to >70%.
- 4Refresh visual assets (icon, screenshots, feature graphic) and run A/B tests to increase conversion rates and drive install spikes.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1536 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): az511, arizona traffic, arizona road conditions.
Good visibility score
Score of 77/100 indicates solid app store presence.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of 511 Arizona?
511 Arizona has a visibility score of 77 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 15, 2026.
On how many keywords does 511 Arizona rank?
511 Arizona is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of 511 Arizona?
Based on shared keyword rankings, the most frequent competitors of 511 Arizona are Minnesota 511, 12 News KPNX Arizona, INDOT Trafficwise. These apps appear next to 511 Arizona on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is 511 Arizona in on the Google Play?
511 Arizona is listed in the Travel & Local category on the Google Play.
How can 511 Arizona improve its App Store Optimization?
Based on this audit, 511 Arizona should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to 511 Arizona.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.