This audit was generated on April 15, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| az511 | #1 | — | ||||
| arizona traffic | #1 | — | ||||
| arizona road conditions | #1 | — | ||||
| az511 app | #1 | — | ||||
| arizona traveler info | #1 | — | ||||
| traffic updates | Not ranked | — | — | |||
| road closures | Not ranked | — | — | |||
| traffic cameras | Not ranked | — | — | |||
| real time traffic | Not ranked | — | — | |||
| traffic alerts | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Travel & Local
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Travel & Local
Business
Occurrence count shows how many keywords each competitor appears on
Travel & Local chart position
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Marriott Bonvoy: Book Hotels
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has strong keyword coverage (5/10 keywords ranking #1) but suffers from low quality (38%), a poor rating (3.1), and no chart presence, limiting its visibility. Immediate focus should be on boosting quality, ratings, and expanding keyword coverage to capture unranked high‑traffic terms.
Five core keywords (az511, arizona traffic, arizona road conditions, az511 app, arizona traveler info) rank #1 with traffic scores between 29‑79, delivering the bulk of organic discovery. Maintain these positions while protecting against competitor encroachment.
The Quality Score is only 38%, indicating issues such as crashes, slow load times, or poor UI that deter users. Address performance bugs and streamline onboarding to raise this metric, which directly impacts rankings and conversion.
A 3.1‑star rating from 219 reviews hurts credibility and conversion. Implement an in‑app review prompt after positive interactions and resolve common complaints highlighted in existing reviews to lift the average rating.
Keywords like traffic updates, road closures, traffic cameras, real‑time traffic, and traffic alerts have traffic scores 62‑68 but are not ranked. Incorporate these terms naturally into the app title, short description, and long description to capture additional search volume.
Charts Score is 0%, meaning the app is not appearing in top‑charts for Travel & Local. Driving a surge in installs (e.g., via localized ad campaigns or cross‑promotion) and improving conversion assets can push the app into chart rankings, boosting algorithmic visibility.
Actionable recommendations to improve your visibility
Your description is 1536 characters, providing good keyword density and information for users.
Ranking in top 10 for 5 keyword(s): az511, arizona traffic, arizona road conditions.
Score of 77/100 indicates solid app store presence.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
511 Arizona has a visibility score of 77 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 15, 2026.
511 Arizona is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of 511 Arizona are Minnesota 511, 12 News KPNX Arizona, INDOT Trafficwise. These apps appear next to 511 Arizona on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
511 Arizona is listed in the Travel & Local category on the Google Play.
Based on this audit, 511 Arizona should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to 511 Arizona.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.