This audit was generated on April 21, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| lambus | #1 | — | ||||
| travel planner | #5 | |||||
| itinerary builder | #5 | |||||
| travel organizer | #13 | |||||
| trip organizer | #15 | |||||
| trip planning | #16 | |||||
| travel companion | #33 | |||||
| route planner | #33 | |||||
| expense tracker | Not ranked | — | — | |||
| document manager | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
Travel & Local chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Lambus shows strong keyword performance for branded terms (rank #1 for 'lambus') and niche travel planning phrases, but critically lacks chart visibility (0% score) and struggles with high-traffic generic keywords like 'expense tracker' and 'route planner'. The 72/100 visibility score indicates solid foundations but missed opportunities in competitive positioning.
Lambus holds rank #1 for its brand name with 90 traffic volume, and achieves top 5 rankings for 'travel planner' (rank 5, difficulty 62) and 'itinerary builder' (rank 5, difficulty 29). This indicates effective brand recognition and competitive positioning in moderate-difficulty niche terms. Maintain this by encouraging ratings/reviews to defend these positions.
The 0% Charts Score with N/A rankings in both global and category charts is a major visibility gap. With 4.4 rating and 2,234 reviews, Lambus has sufficient quality signals but likely lacks download velocity. Category rank 'not ranked' in Travel & Local means zero organic discovery from browsing users, which typically drives 30-40% of store installs.
'Expense tracker' (traffic 80, difficulty 67) and 'route planner' (traffic 76, difficulty 70) drive significant search volume but show no ranking, despite being core features per the description. These high-traffic terms are captured by competitors like TravelSpend. The feature-to-keyword mapping in metadata is likely insufficient.
Rankings at 15-33 for 'trip organizer' (47 traffic) and 'travel companion' (32 traffic) with medium difficulty (40, 50) show untapped potential. These sit in 'striking distance' (positions 11-40) where small optimization gains can jump to page one. Competitor gap analysis reveals Tripadvisor and Frienzy only share 2 keywords each—low competitive overlap creates opportunity.
The description emphasizes 'document manager' and 'expense tracker' features, yet these keywords are unranked (document manager: traffic 50, difficulty 36; expense tracker: traffic 80). The description's feature list doesn't match search-optimized keyword placement. Restructuring title/subtitle field usage to front-load these terms could capture feature-seeking users.
88% Quality Score with 4.4/5 rating from 2,234 reviews provides strong conversion potential once visibility improves. The 2026-04-14 update shows active maintenance, supporting store algorithm favorability. This quality-velocity combination should be leveraged with paid UA to break into charts.
Actionable recommendations to improve your visibility
Your description is 2637 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): itinerary builder.
Score of 72/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Lambus | Travel Planner has a visibility score of 72 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
Lambus | Travel Planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Lambus | Travel Planner are Tripadvisor: Plan & Book Trips, Frienzy: Group Travel Planner, Wanderlog - Trip Planner App. These apps appear next to Lambus | Travel Planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Lambus | Travel Planner is listed in the Travel & Local category on the Google Play.
Based on this audit, Lambus | Travel Planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Lambus | Travel Planner.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.