This audit was generated on April 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| itinerate | #1 | — |  |     | ||
| travel planner | #8 |  |  |     | ||
| itinerary maker | #8 |  | |  | ||
| travel calendar | #8 | | |  | ||
| travel itinerary app | #9 |  | | | ||
| trip organizer | #11 |  | | | ||
| trip planning | #13 | | |  | ||
| plan a trip | #15 |  |  | | ||
| journey planner | #22 |  |  |   | ||
| travel organization | #28 | |  |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Frienzy: Group Travel Planner
Travel & Local
Roadtrippers - Trip Planner
Travel & Local
Traveleva: Free Trip Planner
Travel & Local
Tripomatic Planner & Maps
Travel & Local
PackPoint travel packing list
Travel & Local
Lambus | Travel Planner
Travel & Local
iplan.ai - Travel Planner
Travel & Local
TripIt: Travel Planner
Travel & Local
Easy Pack
Travel & Local
Pilot: Group Trip Planner
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
Google Earth
U-Haul
American Airlines
Fly Delta
Vrbo Vacation Rentals
Southwest Airlines: Travel App
Hilton Honors: Book Hotels
Marriott Bonvoy: Book Hotels
United Airlines
Frontier Airlines
Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Itinerate enjoys excellent keyword coverage with several core terms ranking in the top 10, but it lacks visibility in the Play Store charts and has lower rankings for high‑traffic keywords, limiting its discovery potential.
All 10 target keywords are indexed and 5 of them rank in the top 10 (e.g., "itinerate" #1, "itinerary maker" #8). This ensures baseline discoverability for core searches.
Charts Score is 0% – the app is not ranked globally or in the Travel & Local category, which drastically reduces organic exposure beyond keyword searches.
High‑traffic keywords such as "plan a trip" (traffic 70, rank 15) and "travel organization" (traffic 45, rank 28) sit outside the top 10, missing substantial search volume.
The first 500‑character description only mentions generic terms. Incorporate under‑utilized high‑traffic keywords (e.g., "plan a trip", "travel organization", "journey planner") to boost relevance and keyword density.
Frienzy, a competitor ahead in rankings, promotes group travel planning. Adding or highlighting collaborative itinerary features can capture a niche segment and differentiate Itinerate.
Quality Score is 88% but can improve with higher conversion assets. Introduce a short demo video, localized screenshots, and run A/B tests on icon and feature graphic to increase install‑to‑view ratio.
- 1Rewrite the short description and first 500 characters to embed high‑traffic keywords like "plan a trip" and "travel organization".
- 2Launch a creative asset refresh: add a 15‑second promo video, update screenshots with localized text, and A/B test icon/feature graphic.
- 3Run a short‑term install campaign or incentivized install push to achieve chart rankings in the Travel & Local category.
- 4Introduce a "group trip" or "share itinerary" feature and highlight it in the app store listing to compete with Frienzy.
- 5Implement an in‑app prompt and email flow to boost the number of 5‑star reviews, aiming to raise the rating above 4.5.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2204 characters, providing good keyword density and information for users.
Strong visual presence
22 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): itinerary maker, travel itinerary app, travel calendar.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Itinerate - Travel planner?
Itinerate - Travel planner has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 20, 2026.
On how many keywords does Itinerate - Travel planner rank?
Itinerate - Travel planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Itinerate - Travel planner?
Based on shared keyword rankings, the most frequent competitors of Itinerate - Travel planner are Lambus | Travel Planner, iplan.ai - Travel Planner, Frienzy: Group Travel Planner. These apps appear next to Itinerate - Travel planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Itinerate - Travel planner in on the Google Play?
Itinerate - Travel planner is listed in the Travel & Local category on the Google Play.
How can Itinerate - Travel planner improve its App Store Optimization?
Based on this audit, Itinerate - Travel planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Itinerate - Travel planner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.