App Store search in the United Kingdom
Calm right now. Last update October 8, 2026
On October 23, 2026, 22% of keywords here moved by ten places or more. The usual level for Fridays in this market is around 19%.
Updated daily, last on October 23, 2026
How much results moved, against a normal day
Last 90 daysThe grey band is an ordinary day in the United Kingdom, measured against what this market does on that same day of the week. A point above it is a store-wide update, not a fixed threshold borrowed from somewhere else. Hover any day for the share of keywords behind it.
2.0
places on a normal day
How far the typical keyword travels when nothing is happening
2
store-wide updates in 90 days
Days this market moved further than it ever normally does
Oct 8
last store-wide update
56% of keywords moved that day
Google Play in the United Kingdom, same days
It moved too. Compare the two markets to see how far each store went.
Detected updates
October 8, 2026
The typical keyword moved 13 places that day
56%
shaken
July 27, 2026
The typical keyword moved 20 places that day
71%
shaken
App Store in other markets
Store
Frequently asked questions
Has the App Store changed its algorithm in the United Kingdom recently?
The last store-wide movement in the United Kingdom was on October 8, 2026, when 56% of keywords moved by 10 places or more, about 3.3 times what this market normally does. Neither Apple nor Google announces these updates, so measuring them is the only way to date them.
How is this measured?
Thousands of App Store positions in the United Kingdom are recorded every day and compared with the day before. The published figure is the share of keywords whose results moved by 10 places or more, judged against what this market normally does on that same day of the week rather than against a universal threshold.
Did Google Play move at the same time?
Apple and Google rank apps through independent systems, so a shift on one that leaves the other steady is specific to that store. Every market page shows both, and every detected update is published next to what the other store did in the United Kingdom on the same day.
My rankings dropped. Does that mean the algorithm changed?
Only if thousands of other apps moved on the same day. If this page shows a calm day, the cause is far more likely to be your own app: a release that reset your indexing, a metadata change, or a rating drop.
Know which of your keywords moved
This page tells you the store changed. Applyra tells you what it did to your app: daily rank tracking on every keyword you care about, on both stores.
Two rankings shake-ups we took apart: Google Play's three updates of September 2026 and why App Store rankings drop overnight.