Google PlayUSUnited Statesen-US

“down” keyword difficulty & traffic

How hard it is to rank for down on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
67/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.43 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

100/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 5.2M installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 5 days ago on average.

Top apps ranking for “down”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    DOWN: The Casual Dating App

    DOWN: The Casual Dating App

    dating

    4.1
  2. 2
    Yoga | Down Dog

    Yoga | Down Dog

    health and fitness

    4.9
  3. 3
    Down in Bermuda

    Down in Bermuda

    game puzzle

    4.8
  4. 4
    Meditation | Down Dog

    Meditation | Down Dog

    health and fitness

    4.9
  5. 5
    Pilates | Down Dog

    Pilates | Down Dog

    health and fitness

    4.9
  6. 6
    Downloader by AFTVnews

    Downloader by AFTVnews

    tools

    4.1
  7. 7
    Google Maps

    Google Maps

    travel and local

    3.2
  8. 8
    Roblox

    Roblox

    game adventure

    4.2
  9. 9
    Free Fire: Undersea Mystery

    Free Fire: Undersea Mystery

    game action

    4.3
  10. 10
    Free Fire MAX

    Free Fire MAX

    game action

    4.4
  11. 11
    Google Keep - Notes and lists

    Google Keep - Notes and lists

    productivity

    4.7
  12. 12
    Google Play Books & Audiobooks

    Google Play Books & Audiobooks

    books and reference

    4.7

What the top apps have in common

The words that recur most across the apps ranking for “down”. Weave the relevant ones into your title, subtitle, and description.

down×17game×7dog×5google×3books×3video×3screen×3editor×3

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

downloadgames

Frequently asked questions

How hard is it to rank for "down" on Google Play?

"down" scores 67 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "down" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 5.2M installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "down"?

Right now the top apps for "down" on Google Play include DOWN: The Casual Dating App, Yoga | Down Dog, Down in Bermuda, Meditation | Down Dog, Pilates | Down Dog. Those are the listings you would need to outrank.

Is "down" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "down"?

Related search terms include download, games. Building a basket of related long-tail keywords usually beats chasing one hard head term.

Check “down” in your market, free

This page covers down on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

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