United Statesen-UShorror keywords
3 related search terms around horror on Google Play in United States, the apps that already rank for it, and how hard each one is to win.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Difficulty
MediumModerate competition. With quality content and targeted optimization, ranking is achievable.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.42 · traffic vs difficulty
Competitor strength
ModerateCompetitors have moderate strength, so a well-optimized app can climb.
56/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 3k installs on average.
- Top-3 app strength: 84/100 (higher means tougher incumbents).
- Top apps updated their listing about 88 days ago on average.
Top apps ranking for “horror”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
3.9Hello Neighbor
game adventure
- 2
4.5Eyes Horror & Coop Multiplayer
game adventure
- 3
4.3Granny
game arcade
- 4
4.3The Baby In Yellow
game simulation
- 5
3.9Alien: Isolation
game adventure
- 6
4.1Goosebumps Horror Town
game simulation
- 7
4.5The Letter - Horror Novel Game
game role playing
- 8
3.7Kamla - Horror Exorcism Escape
game action
- 9
4.4The Sign - Interactive Horror
game adventure
- 10
4.6Haunted Merge: Horror Story
game casual
- 11
4.7Five Nights at Freddy's
game action
- 12
4.3Troll Face Quest: Horror
game puzzle
What the top apps have in common
The words that recur most across the apps ranking for “horror”. Weave the relevant ones into your title, subtitle, and description.
Related keywords
A basket of related long-tail terms usually beats chasing one hard head keyword.
Frequently asked questions
How hard is it to rank for "horror" on Google Play?
"horror" scores 60 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 84/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "horror" get?
It scores 85 out of 100 for search traffic (high), with the top apps for it seeing an estimated 3k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "horror"?
Right now the top apps for "horror" on Google Play include Hello Neighbor, Eyes Horror & Coop Multiplayer, Granny, The Baby In Yellow, Alien: Isolation. Those are the listings you would need to outrank.
Is "horror" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
What keywords are related to "horror"?
Related search terms include horror games, scary games, games. Building a basket of related long-tail keywords usually beats chasing one hard head term.
Check “horror” in your market, free
This page covers horror on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.
New to keyword research? Read the complete ASO guide, or browse more in keyword insights.