United Statesen-US“scary” keyword difficulty & traffic
How hard it is to rank for scary on Google Play in United States, how much it is searched, and the apps you would compete with.
Difficulty
MediumModerate competition. With quality content and targeted optimization, ranking is achievable.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.31 · traffic vs difficulty
Competitor strength
StrongEstablished apps hold the ranks that matter, so breaking in is hard.
89/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 146k installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 21.5 days ago on average.
Top apps ranking for “scary”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.2Scary Teacher 3D
game simulation
- 2
4.3The Baby In Yellow
game simulation
- 3
4.3Granny
game arcade
- 4
4.5Eyes Horror & Coop Multiplayer
game adventure
- 5
4.4Horror Escape: Scary Sneak
game adventure
- 6
3.9Hello Neighbor
game adventure
- 7
4.1Goosebumps Night of Scares
game adventure
- 8
3.6Reporter - Scary Horror Game
game action
- 9
4.5Ice Scream 1: Scary Horror
game action
- 10
4.1Goosebumps Horror Town
game simulation
- 11
4.3Evil Nun: Horror at School
game arcade
- 12
4.0Scary Little Prankster
game simulation
What the top apps have in common
The words that recur most across the apps ranking for “scary”. Weave the relevant ones into your title, subtitle, and description.
Related keywords
A basket of related long-tail terms usually beats chasing one hard head keyword.
Frequently asked questions
How hard is it to rank for "scary" on Google Play?
"scary" scores 65 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "scary" get?
It scores 85 out of 100 for search traffic (high), with the top apps for it seeing an estimated 146k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "scary"?
Right now the top apps for "scary" on Google Play include Scary Teacher 3D, The Baby In Yellow, Granny, Eyes Horror & Coop Multiplayer, Horror Escape: Scary Sneak. Those are the listings you would need to outrank.
Is "scary" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
What keywords are related to "scary"?
Related search terms include scary games. Building a basket of related long-tail keywords usually beats chasing one hard head term.
Check “scary” in your market, free
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