App StoreUSUnited Statesen-US

“custom” keyword difficulty & traffic

How hard it is to rank for custom on App Store in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
74/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.30 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

77/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 36k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 55.5 days ago on average.

Top apps ranking for “custom”

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    Customuse: 3D Skin Creator

    Customuse: 3D Skin Creator

    4.7
  2. 2
    Custom Club: Online Racing 3D

    Custom Club: Online Racing 3D

    4.7
  3. 3
    Themify - Widget & Icon Themes

    Themify - Widget & Icon Themes

    4.6
  4. 4
    CUSTOM CAST

    CUSTOM CAST

    3.4
  5. 5
    Color Themes: App Icons,Widget

    Color Themes: App Icons,Widget

    4.2
  6. 6
    Color Widgets

    Color Widgets

    4.6
  7. 7
    Custom Kicks

    Custom Kicks

    4.7
  8. 8
    Custom Widgets Kit for iPhone

    Custom Widgets Kit for iPhone

    4.6
  9. 9
    Kika Keyboard: Custom Themes

    Kika Keyboard: Custom Themes

    4.6
  10. 10
    aesthetic kit: widgets, themes

    aesthetic kit: widgets, themes

    4.6
  11. 11
    Iconify - Custom Icons Themes

    Iconify - Custom Icons Themes

    4.3
  12. 12
    Aesthetic: App icons & Widgets

    Aesthetic: App icons & Widgets

    4.6

What the top apps have in common

The words that recur most across the apps ranking for “custom”. Weave the relevant ones into your title, subtitle, and description.

custom×56widgets×18themes×14icons×12maker×9widget×7app×7keyboard×7

Frequently asked questions

How hard is it to rank for "custom" on App Store?

"custom" scores 74 out of 100 for difficulty on App Store in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "custom" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 36k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "custom"?

Right now the top apps for "custom" on App Store include Customuse: 3D Skin Creator, Custom Club: Online Racing 3D, Themify - Widget & Icon Themes, CUSTOM CAST, Color Themes: App Icons,Widget. Those are the listings you would need to outrank.

Is "custom" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

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