App StoreUSUnited Statesen-US

“local” keyword difficulty & traffic

How hard it is to rank for local on App Store in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
82/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
92/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.12 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

84/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 80k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 7 days ago on average.

Top apps ranking for “local”

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    Toast - Local Restaurants

    Toast - Local Restaurants

    4.9
  2. 2
    Locals.com

    Locals.com

    4.7
  3. 3
    Meetup: Social Events & Groups

    Meetup: Social Events & Groups

    4.7
  4. 4
    Kiki: Local Chat & People Near

    Kiki: Local Chat & People Near

    4.6
  5. 5
    Nextdoor: Neighborhood Network

    Nextdoor: Neighborhood Network

    4.7
  6. 6
    craigslist

    craigslist

    4.8
  7. 7
    NewsBreak: Local News & Alerts

    NewsBreak: Local News & Alerts

    4.8
  8. 8
    Patch - Everything Local

    Patch - Everything Local

    4.7
  9. 9
    Local Now: News, TV & Movies

    Local Now: News, TV & Movies

    4.3
  10. 10
    MeetMe: Go Live & Stream Now

    MeetMe: Go Live & Stream Now

    4.3
  11. 11
    Weedmaps: Buy Local Weed

    Weedmaps: Buy Local Weed

    4.9
  12. 12
    Groupon - Local Deals Near Me

    Groupon - Local Deals Near Me

    4.8

What the top apps have in common

The words that recur most across the apps ranking for “local”. Weave the relevant ones into your title, subtitle, and description.

local×62news×14dating×12app×10live×6weather×6buy×5locals×4

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

apple store

Frequently asked questions

How hard is it to rank for "local" on App Store?

"local" scores 82 out of 100 for difficulty on App Store in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "local" get?

It scores 92 out of 100 for search traffic (high), with the top apps for it seeing an estimated 80k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "local"?

Right now the top apps for "local" on App Store include Toast - Local Restaurants, Locals.com, Meetup: Social Events & Groups, Kiki: Local Chat & People Near, Nextdoor: Neighborhood Network. Those are the listings you would need to outrank.

Is "local" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "local"?

Related search terms include apple store. Building a basket of related long-tail keywords usually beats chasing one hard head term.

Check “local” in your market, free

This page covers local on App Store in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on Google Play too, in any country and language, and tracks your own app’s live rank for it, updated daily.

Analyze it free

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.