This audit was generated on April 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| calm health | #1 | — |  |     | ||
| mental health | #31 |  |  |      | ||
| depression support | #31 |  |  |      | ||
| stress management | #39 |  |  |    | ||
| behavioral health | #39 |  |  |     | ||
| mental wellnessOpportunity | #72 |  |  | | ||
| anxiety relief | #90 | |  |   | ||
| meditation therapyOpportunity | Not ranked | — | — |   | ||
| mindfulness programsOpportunity | Not ranked | — | — |     | ||
| therapy toolsOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Intellect: Create A Better You
Health & Fitness
Amaha: Mental Health Therapy
Health & Fitness
MoodTools - Depression Aid
Medical
Stress Care Clinic
Medical
Lojong | Meditation & Relax
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
Blood Pressure Tracker
AllTrails: Hike, Bike & Run
Flo Ovulation & Period Tracker
Step Tracker Launcher
healow
Step Counter - Pedometer
MyFitnessPal: Calorie Counter
Pilates Workout at Home
Strava: Run, Bike, Walk
BitePal: AI Calorie Counter
FunSteps
Hearapy
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Calm Health enjoys a top‑rank for its brand keyword and excellent quality signals, but it lacks visibility for high‑traffic generic terms and is absent from Google Play charts, limiting organic growth.
The app ranks #1 for "calm health" with a traffic score of 71 and a moderate difficulty (39), cementing brand authority. Maintain this position by keeping the exact phrase in the title and short description.
"mental health" (rank 31, difficulty 78), "anxiety relief" (rank 90, difficulty 63) and "stress management" (rank 39, difficulty 36) are essential terms but perform poorly. Their high traffic (65‑57) means missed opportunity.
Keywords such as "meditation therapy" (traffic 51, diff 41), "mindfulness programs" (traffic 41, diff 34) and "therapy tools" (traffic 62, diff 41) are not ranked at all. Adding them to the long description and metadata could push them into the top 30 quickly.
The visibility score shows 0% in Charts; the app is not ranked in either the global or Health & Fitness category. This reflects low install velocity and hampers discoverability.
Competitors share only one keyword each with Calm Health, indicating a thin overlap. Expanding the keyword set to include competitor‑focused terms like "behavioral health" (traffic 48, diff 54) can capture their audience without direct competition.
- 1Add high‑traffic, medium‑difficulty keywords (e.g., "meditation therapy", "mindfulness programs", "therapy tools") to the app title, short description, and long description.
- 2Rewrite the long description to incorporate low‑ranking core terms ("mental health", "anxiety relief", "stress management") naturally, using synonyms and LSI phrases.
- 3Launch an acquisition campaign (e.g., incentivized installs, referral program) to boost install velocity and achieve the first chart placement in the Health & Fitness category.
- 4Perform A/B testing on the app’s icon, screenshots, and feature graphic to improve click‑through rate, leveraging the current 100% Quality Score as a baseline.
- 5Monitor competitor keyword updates monthly and add emerging relevant terms to maintain a broader keyword footprint.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2260 characters, providing good keyword density and information for users.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Calm Health?
Calm Health has a visibility score of 40 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 4, 2026.
On how many keywords does Calm Health rank?
Calm Health is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Calm Health?
Based on shared keyword rankings, the most frequent competitors of Calm Health are Calm - Sleep, Meditate, Relax, Intellect: Create A Better You, Soluna: Mental Health Care. These apps appear next to Calm Health on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Calm Health in on the Google Play?
Calm Health is listed in the Health & Fitness category on the Google Play.
How can Calm Health improve its App Store Optimization?
Based on this audit, Calm Health should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Calm Health.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.