Google Play search in Brazil
Calm right now. Last update August 9, 2026
On October 23, 2026, 42% of keywords here moved by ten places or more. The usual level for Fridays in this market is around 36%.
Updated daily, last on October 23, 2026
How much results moved, against a normal day
Last 90 daysThe grey band is an ordinary day in Brazil, measured against what this market does on that same day of the week. A point above it is a store-wide update, not a fixed threshold borrowed from somewhere else. Hover any day for the share of keywords behind it.
6.0
places on a normal day
How far the typical keyword travels when nothing is happening
4
store-wide updates in 90 days
Days this market moved further than it ever normally does
Aug 9
last store-wide update
32% of keywords moved that day
App Store in Brazil, same days
Calm. Apple and Google rank apps independently, so comparing the two is the fastest way to tell a store-wide shift from something specific to your app.
Detected updates
August 9, 2026
The typical keyword moved 4 places that day
32%
shaken
August 4, 2026
The typical keyword moved 5 places that day
33%
shaken
August 1, 2026
The typical keyword moved 6 places that day
41%
shaken
July 28, 2026
The typical keyword moved 1 places that day
13%
shaken
Google Play in other markets
Store
Frequently asked questions
Has Google Play changed its algorithm in Brazil recently?
The last store-wide movement in Brazil was on August 9, 2026, when 32% of keywords moved by 10 places or more, about 9.1 times what this market normally does. Neither Apple nor Google announces these updates, so measuring them is the only way to date them.
How is this measured?
Thousands of Google Play positions in Brazil are recorded every day and compared with the day before. The published figure is the share of keywords whose results moved by 10 places or more, judged against what this market normally does on that same day of the week rather than against a universal threshold.
Did App Store move at the same time?
Apple and Google rank apps through independent systems, so a shift on one that leaves the other steady is specific to that store. Every market page shows both, and every detected update is published next to what the other store did in Brazil on the same day.
My rankings dropped. Does that mean the algorithm changed?
Only if thousands of other apps moved on the same day. If this page shows a calm day, the cause is far more likely to be your own app: a release that reset your indexing, a metadata change, or a rating drop.
Know which of your keywords moved
This page tells you the store changed. Applyra tells you what it did to your app: daily rank tracking on every keyword you care about, on both stores.
Two rankings shake-ups we took apart: Google Play's three updates of September 2026 and why App Store rankings drop overnight.