What the free and Unlimited plans include

Applyra has two plans. The free one is permanent, takes no credit card, and follows one app with five keywords. Unlimited is $9.99 a month, or $99.99 a year, and takes the ceiling off everything you track.

What is in each plan

Both plans cover the App Store and Google Play, refresh positions every day, and carry the traffic and difficulty scores with the competitor context around each keyword. None of the measurement is reserved for people who pay.

Prices and limits can move, and the pricing page is the one place that is always current.

What the free plan is for

One app, five keywords, one competitor, seven days of history. That is enough to learn the tool on the app that pays your bills, and enough to decide whether the numbers tell you something you did not already know. It is permanent, not a trial, so there is no day where it switches off.

The history is the real constraint, not the keyword count. A listing change reaches the store the day it ships, but keywords move on their own every day too, so it takes around two weeks of daily readings to tell a real effect from normal noise. Seven days shows you a move. It does not show you whether the release you shipped last month worked.

What Unlimited adds

• No ceiling on what you follow. Apps, keywords, competitors and history, in as many markets as you sell in. See tracking an app across markets.
• The AI features. A grounded briefing on a competitor, and the listing writer inside the Metadata Simulator.
• Your data outside Applyra. CSV and PDF export, plus the REST API and the MCP server, with 10,000 requests a month to build on. Recipes has four things worth wiring up first.

Unlimited means unlimited. Track every app you ship, in every market you sell in, with as many keywords and competitors as the work actually needs.

A market counts as an app

An app followed in the United States and the same app followed in Germany are two different things to track: two sets of keywords, two sets of positions, two scores. So they count as two apps against your plan. Markets explains why the stores force that split and how to choose which ones to follow.

The free monthly allowances

Keyword inspections, niche analyses, autocomplete queries and metadata simulations come with a monthly allowance on the free plan, and the Subscription screen shows what is left of each one under Your current resource usage. They renew every month. Nothing else expires: the app, the keywords and the competitor you track stay tracked for as long as the account exists.

Changing plan

Upgrading, switching between monthly and yearly, and cancelling are all covered in billing, currencies and switching plans, and a free month of Unlimited can also come from the referral program. If you are still deciding what Applyra does before you compare plans, start with what Applyra is, and who it is for.