Tracking one app across several markets
A market is one store, one country and one language. Track the same app in several of them to get per-country rankings, competitors and scores.
Video transcript
The same app in the United States and in France is two tracked apps, each with its own positions, competitors and scores. Because each storefront serves its own results, a position in one says nothing about the other. On the paid plan, the market bar of an app page carries Add a market. It suggests the countries your listing already speaks to, and blocks a pair you already follow. There's no cap, but go deep before going wide: a handful of markets you read every week beats a dozen you never open. The market bar switches between your countries, and All markets opens one page for the whole product. A card per country with its scores, the ASO Health axes side by side, and one keywords table across every market. In the applications list, Grouped folds a product into a single card, each score shown as a range, from the weakest market to the strongest. Because an average would describe none of the markets it averages.
A market in Applyra is one store, one country and one language. The same app tracked in the United States and in France is two tracked apps, with their own keyword positions, their own competitors and their own scores. That is not an accounting quirk: the stores really do serve a different result page per storefront, and a position in one says nothing about the other.
Applyra covers 116 App Store storefronts and 117 on Google Play, which adds Bangladesh, where Apple runs no store. The language list differs by store too, and the picker only ever offers what the selected store actually serves.
Adding a market
From an app page on the paid plan, the market bar at the top carries Add a market. The dialog suggests the countries your listing already speaks to, derived from the languages the store reports for it, and blocks a country and language pair you already follow.
There is no cap on how many markets you add, and the honest advice is still to go deep before going wide. A handful of markets you actually read every week beats a dozen you never open.
On the free plan an app localized in several languages gets a banner naming how many markets it speaks to and which ones you are not measuring. Nothing is hidden behind it, it is the count.
Moving between markets
The market bar switches between the countries you track for one app, and All markets opens the hub, one page for the whole product:
- Markets, one card per country, with its visibility score, its ASO Health, how many keywords you track there, your average position and how many of those sit in the top ten.
- Scores by market, pairing the ASO Health axes side by side with the score trend, so you can see whether a weak market is weak on coverage, on targeting or on appeal.
- One keywords table across every market, rather than one table per country.
Markets are ordered strongest ASO Health first, and markets that have not been graded yet come last rather than being read as zero.
Grouped and detailed views in the applications list
An account tracking one product across many countries would otherwise be a wall of near identical cards, so the list offers a Grouped view that collapses a product's markets into one card, next to the Detailed view that shows every market. The toggle appears only when you actually have a product in more than one market.
A grouped card shows each score as a range, from the weakest market to the strongest, with both ends coloured on their own band. An average would describe none of the markets it averages: a product running 10 in one country and 43 in another is one weak market and one middling one, not a 26.
Why a second market is worth tracking
The reason to track a second market is rarely the score itself. It is that the keywords worth targeting change: a term that is unwinnable in the United States is often open in a smaller storefront, and opportunities is computed per market for exactly that reason. Competitors change too, which finding competitors picks up per country.
The whole procedure, from picking the storefront to reading the first month, is in launching an app in a new market.
Start from adding an app to track, then read the app page tab by tab for what each market page shows. Limits per plan are on plans and limits.
Frequently asked questions
Does a second country count as a second app?
Yes. A tracked app is one app in one market, so the same product followed in the United States and in France is two tracked apps. That is why multi-market tracking sits on the paid plan, where the app count is lifted.
Which markets are worth tracking?
Start with the languages your listing is already localized in. Apple and Google serve a different result page per storefront, so a listing that speaks German is already competing in Germany whether you measure it or not.
Why do my scores differ so much from one country to the next?
Because the ranking, the competition and often the listing text are all different there. The same app can be strong in one market and invisible in another, which is why Applyra shows a range across your markets rather than one average that hides both.
Can I track the same app on the App Store and on Google Play?
Yes, and they count as separate tracked apps because they are separate listings with separate rankings. Both stores are included on every plan, including the free one.
Last updated on