How far back does Applyra keep my keyword positions?

The free plan keeps 7 days of history and the Unlimited plan keeps all of it. The window applies to what you can chart and export. A metadata change moves the rankings within a day, but reading that move against the weeks around it needs the longer history.

What does a missing point on a rank chart mean?

A missing point means the app was outside the top 100 for that keyword on that day. Applyra records that as a measurement rather than as a hole in the data, and the tooltip on the point says not ranked.

Where do release markers appear in Applyra?

On an app's score charts and on every keyword rank chart, as hollow dots on the line. Hovering one shows the version, the day and exactly which listing fields changed, so you can line a movement up with what you shipped.

How do I see if a change moved one keyword?

Open the keyword's rank history from the Keywords Tracker and switch to Before and after each event. Applyra compares the keyword's average rank over the days before each note and app update with the days after, and counts the places gained or lost.

Keyword rank history, charts and the events behind a move

Applyra keeps one keyword position per app and per day. Read it in the 7 day trend, in the full rank history, and against the events that explain a move.

Applyra records one position per keyword, per app, per day. The Keywords Tracker draws the last seven days of that history as a sparkline in every row, and one click on it opens the full rank history, with every event that can explain a move on the same line. The Keywords Inspector charts the same history for each app that tracks the keyword. How far back the range can go is set by your plan.

One day holds one point, so the series stays evenly spaced and comparable from one week to the next.

The sparkline in the tracker

Every row carries its own seven day chart. Hover any point to get the day and the position, or Not ranked when the app was outside the top 100 that day.

Click the sparkline, or the chart icon among the row's actions, and the keyword's full rank history opens on top of the table: a range picker, the chart with your notes, your app updates and the store algorithm updates on it, and a second tab, Before and after each event, that compares the keyword's average rank before and after each note and update.

Two other cells in the row read the same history. The Position column shows the change against the previous measurement as a coloured badge, and it shows Out when the app was ranked before and is not today. That badge is the fastest way to spot a drop worth investigating, and the tracker page covers the rest of the columns.

The chart in the inspector

Inspect a keyword you track and the Tracking Status card gives you the long view: one panel per app following that keyword, the current rank in large type, and a chart underneath. Above it sits a range picker with shortcuts for the last 7, 14, 30 and 90 days, plus any custom range you draw on the calendar.

On a plan with a capped history, the picker will not let you select a day outside the window and says how many days you have. On Unlimited there is no such fence.

What a gap means

Not ranked is never unknown. It means the store answered for that keyword and your app was not in the top 100, which is a real measurement and the one that matters.

Three readings are worth separating:

A point that disappears for one day means the app was out of the results on that measurement and back in on the next one. Worth noting, rarely worth acting on alone.
A line that stops entirely on a free account points at the inactivity pause, which stops the daily measurement. One button brings it back: see the inactivity pause.
A keyword that has never ranked is covered in keyword not ranked, which also explains what to change.

Release markers and the other events

Release markers sit on every full chart: the app page's visibility panel, the markets chart, the head to head comparison and each keyword's rank history. The seven day sparkline keeps to the rank alone. Markers are hollow dots on the line, and hovering one gives the version, the day, and the list of what actually changed in the listing: title, subtitle, description, release notes, icon, screenshots, preview video or pricing.

A dot means a real change. The cosmetic churn the stores generate on their own never reaches the chart, so a marker on your line is always something you shipped. Release history covers what is captured and the visibility score covers the line they sit on.

Two more events share the line. Your notes show as numbered flags, for what you did that the listing does not show, a campaign, a launch, a price change. Store algorithm updates show as an orange band, on the days the store reshuffled the results of that market. If several keywords turned on a banded day and you shipped nothing, the store moved, not your listing: see algorithm changes.

To put a number on a release, open Before and after each event: it sets the keyword's average rank before the release against the same number of days after, and lists anything else that happened in those days. How notes work and how to read a comparison is covered in measuring the impact of an ASO change.

How much history each plan keeps

Plan	Keyword history
Free	7 days
Unlimited	All of it

Seven days is enough to see yesterday's move. Judging a metadata change takes more than that. The ranking moves the day your new listing goes live, but it takes around two weeks of daily readings before that move separates from the normal noise, which is what we found by measuring real listing changes. That is the practical reason the paid plan exists. The numbers and the prices live on plans and limits and on /pricing.