Rank history, charts and release markers
Applyra stores one keyword position per app and per day. Here is how the 7 day sparkline, the inspector chart and the release markers on score charts read.
Video transcript
Applyra records one position per keyword, per app, and per day. Here's where you read it. In the Keywords Tracker, every row draws its last seven days. Hover a point for the day and the position. A day outside the top 100 reads Not ranked. That's a real answer: the store replied, and your app wasn't there. The position badge shows the move since yesterday, and Out when a keyword you held just dropped. For the long view, inspect a keyword you track. Tracking Status charts it for each app following it. The range goes back seven, fourteen, thirty or ninety days, or any range you draw. One missing day is noise. A line that stops on a free account means it's paused, and one button restarts it. Release markers sit on your app's score charts. Hover one: the version, the day, and exactly what changed. Store churn never reaches the chart, so a dot is always something you shipped. To tie a release to a keyword, line up the dates: the marker, then the same days on the keyword's chart. Free keeps seven days: enough for yesterday's move. Judging a listing change takes about two weeks of readings. Unlimited keeps everything.
Applyra records one position per keyword, per app, per day. The Keywords Tracker draws the last seven days of that history as a sparkline in every row, and the Keywords Inspector charts a range you pick for each app that tracks the keyword. How far back the range can go is set by your plan.
One day holds one point, so the series stays evenly spaced and comparable from one week to the next.
The sparkline in the tracker
Every row carries its own seven day chart. Hover any point to get the day and the position, or
Not ranked when the app was outside the top 100 that day.
Two other cells in the row read the same history. The Position column shows the change against
the previous measurement as a coloured badge, and it shows Out when the app was ranked before
and is not today. That badge is the fastest way to spot a drop worth investigating, and
the tracker page covers the rest of the columns.
The chart in the inspector
Inspect a keyword you track and the Tracking Status card gives you the long view: one panel per app following that keyword, the current rank in large type, and a chart underneath. Above it sits a range picker with shortcuts for the last 7, 14, 30 and 90 days, plus any custom range you draw on the calendar.
On a plan with a capped history, the picker will not let you select a day outside the window and says how many days you have. On Unlimited there is no such fence.
What a gap means
Not ranked is never unknown. It means the store answered for that keyword and your app was not in the top 100, which is a real measurement and the one that matters.
Three readings are worth separating:
- A point that disappears for one day means the app was out of the results on that measurement and back in on the next one. Worth noting, rarely worth acting on alone.
- A line that stops entirely on a free account points at the inactivity pause, which stops the daily measurement. One button brings it back: see the inactivity pause.
- A keyword that has never ranked is covered in keyword not ranked, which also explains what to change.
Release markers
Release markers sit on an app's score charts, not on the keyword sparkline: the app page's visibility panel, the markets chart and the head to head comparison all draw them as hollow dots on the line. Hovering one gives the version, the day, and the list of what actually changed in the listing: title, subtitle, description, release notes, icon, screenshots, preview video or pricing.
A dot means a real change. The cosmetic churn the stores generate on their own never reaches the chart, so a marker on your line is always something you shipped. Release history covers what is captured and the visibility score covers the line they sit on.
To connect a release to a keyword movement, line the dates up: find the marker on the score chart, then read the same days on the keyword's own chart. If several keywords turned on the same day and you shipped nothing, check algorithm changes before blaming your listing.
How much history each plan keeps
| Plan | Keyword history |
|---|---|
| Free | 7 days |
| Unlimited | All of it |
Seven days is enough to see yesterday's move. Judging a metadata change takes more than that. The ranking moves the day your new listing goes live, but it takes around two weeks of daily readings before that move separates from the normal noise, which is what we found by measuring real listing changes. That is the practical reason the paid plan exists. The numbers and the prices live on plans and limits and on /pricing.
Frequently asked questions
How far back does Applyra keep my keyword positions?
The free plan keeps 7 days of history and the Unlimited plan keeps all of it. The window applies to what you can chart and export. A metadata change moves the rankings within a day, but reading that move against the weeks around it needs the longer history.
What does a missing point on a rank chart mean?
A missing point means the app was outside the top 100 for that keyword on that day. Applyra records that as a measurement rather than as a hole in the data, and the tooltip on the point says not ranked.
Where do release markers appear in Applyra?
On an app's score charts, as hollow dots on the line. Hovering one shows the version, the day and exactly which listing fields changed, so you can line a score movement up with what you shipped.
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