How to launch an app in a new market

This guide takes an app that works in one storefront and gets it live, tracked and measurable in a second. It needs a tracked app and the Unlimited plan, because each market counts as one of your tracked apps and the free plan follows one (see pricing).

Launching an app in a new market, in sequence:

1. Pick the storefront, on evidence rather than population.
2. Add the market, and read what users there see today.
3. Find the words people actually type there, in their language.
4. Score them for that storefront, not for your home one.
5. Track the keepers before you change a word.
6. Write the localized listing, and score it before you ship.
7. Read the new market on its own, beside the others.

Why a market, and not a language

In Applyra a market is a store, a country and a language together, because that triple is what the store actually ranks. The same keyword has its own competition, its own demand and its own top 100 in each one. See markets.

That is also where the opportunity comes from. Only a small share of keywords are both winnable for a small app and searched enough to matter, as the State of ASO 2026 measured, and the scores that decide it are per storefront: the same term carries its own traffic and difficulty in every market you enter.

1. Pick the storefront, on evidence rather than population

Three signals, in order of how much they are worth:

• Where you already have installs. If your analytics show traffic from a country you never wrote a word for, that market is telling you it exists. The Store appeal axis of ASO Health raises Your listing exists in one language for exactly this case, and its advice is to translate for the markets your analytics already show traffic from.
• Where the niche is open. Run Niche Analysis on your topic once per candidate country, in its language: each run returns the sub-niches there with their opportunity score, their keywords and the apps already holding them. Top Charts adds the category view, with the top free, paid and grossing apps per country and their ratings. A top 20 of thinly rated apps is a category worth a closer look.
• Where you can write. A market whose language you cannot check is a market you cannot maintain. Start where you have a speaker.

What good looks like: one storefront, named for a reason you could defend out loud.

2. Add the market, and read what users there see

On the app page, press Add a market next to the market switcher. The Track in another market dialog offers Suggested markets taken from the localizations your listing already declares, plus a free choice of Country and Language. Press Add this market.

The new market opens on its own page with its visibility score and ASO Health already computed, and suggested competitors for that storefront on its Competitors tab. Before you write anything, read two tabs there. Store listing shows what that storefront serves today. ASO Health shows how it reads, and a listing that was never localized carries findings such as Your title is not in the language of this storefront: people search in their own language, so a title in another one matches almost nothing. See tracking an app across markets.

3. Find the words people actually type there

This is the step that decides the whole project, and translating your English keyword list is the wrong way to do it. People do not search the translation of your word, they search their own word for the thing, and the two are often unrelated.

Three places give you the local vocabulary:

• Keywords to track, on the new market's app page: search terms in that market's language, each with its Traffic, Difficulty and KEI there, one click to track. It is the fastest start in a language you do not speak.
• The Autocomplete Simulator, set to the store, the country and the language: type prefixes in the local language a letter at a time, from two letters up to whole phrases. Everything the store proposes back is something someone there searched, and each suggestion has an Inspect button that opens it in the Keywords Inspector on the same market.
• Niche Analysis, run in that country and language, whose sub-niches list the keywords the apps there actually rank on.

What good looks like: twenty to forty local phrases, every one of them seen in that store rather than found in a dictionary.

4. Score them for that storefront

Run the candidates through the Keywords Inspector with the new country and language selected. The same bands apply as anywhere else: Easy is 33 or below, a traffic score of 25 or more is real demand rather than Low, and a KEI of 0.6 or above is Good or Excellent. What changes is which words clear them.

Read the Top Apps table as well. A market where the top 100 is full of apps with few or no ratings is a market where Competitor Strength sits low and Key Observations says the competition thins out past the leaders: that is the market worth entering. The Most Repeating Words strip above the table gives you the words the local leaders put in their titles.

Details in difficulty score and KEI.

5. Track the keepers before you change a word

Track the terms you keep in the new market: Track keyword under Tracking Status in the inspector, choosing the new market's row, or Add keywords on the new market's Tracked keywords tab, where the country and the language already default to that market. Each first position is measured right away.

Do this before you write anything. Those first positions are your baseline, and a baseline taken after the rewrite is not a baseline.

6. Write the localized listing, and score it before you ship

Every localization you add gives you a fresh budget on every field, which is the cheapest keyword expansion available.

Three rules for writing a localization:

• Write, do not translate. A title translated word for word usually carries no local searched term at all. Build it from the phrases of step 3.
• Non Latin scripts get more room, not less. Both stores count characters, not bytes, so a CJK localization fits several times more meaning per field than an English one. The counting rules are in the character limits counter.
• A storefront can read more than one of your localizations. On the App Store that is why filling the Spanish (Mexico) keyword field with more English terms widens what you cover in the United States, without translating a line of the app. The full explanation is in every App Store and Google Play character limit.

Then score the draft for the new market. Press Simulate changes on its ASO Health tab, or pick its row in the Metadata Simulator's app picker, where every market you track is its own entry. Keyword coverage and Targeting fit read that market's search data, so a listing scored against your home market tells you nothing about this one. On Unlimited, Write my listing with AI writes its three proposals in that market's language, around the words people type there. The field by field procedure is in optimizing an App Store listing and optimizing a Google Play listing.

Ship it as one change; Applyra dates it on the new market's chart. On iOS, once the localization is live, give Applyra its keyword field from the App Store keywords card, or press Sync on the new market's page, so ASO Health grades the field you shipped. The reading schedule is the same everywhere: look for three days, first real read at day 7, decide at day 14, as in preparing a release.

7. Read the market on its own

Once two or more markets are tracked, pick All markets in the market bar. Markets gives one card per market, Scores by market puts Listing quality by market next to the Visibility score by market chart, with a dot on every release, and Keywords across markets is one table for all of them.

Read the markets side by side rather than together. A market whose visibility score climbs from nothing is a success even while your other markets are flat, and a single blended number would hide it.

Two things to check in the first month:

• Is the new market its own store? Open the algorithm change detector and pick that country in its market picker, if it is listed. Store-wide events land market by market, and a day that shook your home storefront can be an ordinary Tuesday in the one you just entered.
• Are the competitors the same? Usually not. Start from the suggested competitors on the new market's Competitors tab, then run turning a competitor gap into a plan for that market.

Then fold the new market into the same cadence as the old one with a monthly ASO routine.