Keyword suggestions, and what makes a keyword an opportunity
Applyra suggests keywords in three places, each one carrying its traffic, difficulty and KEI, so you pick the terms you can win instead of the loudest ones.
Video transcript
Applyra suggests keywords in three places, each with its numbers, so you pick terms you can win, not the loudest ones. On your app page, Keywords to track lists terms from your own listing you don't follow yet, and says where each came from: your brand, your title, or a search term. Each card carries traffic, difficulty, and KEI, demand weighed against competition. Pick on the KEI, not on the order. The plus tracks a term in one click; the magnifier inspects it first. On your dashboard, Keywords to watch brings new terms found around the ones you track, fresh every day. And in the Keywords Inspector, Related Keywords are the store's own suggestions, in the store's order: what people type most comes first. No list is sorted by volume. Volume alone points at terms a small app can't win. An opportunity is stricter: a term you aren't winning yet, with real demand and competition you can beat. Your brand never counts; it's already yours. Then: inspect the best two or three, see who holds the top, and track them. If nothing fits, the problem is usually your listing: it doesn't carry the words your audience types. The Metadata Simulator helps you rewrite it.
Applyra suggests keywords in three places, and each suggestion arrives with the same numbers attached so you can judge it without leaving the screen. An opportunity is the stricter case among them: a term you are not winning yet that still carries real demand and competition you can realistically beat. None of the lists is ordered by search volume, because volume on its own points at the terms a small app has no chance of winning. The number that decides is the KEI, traffic weighed against difficulty.
The three places Applyra suggests keywords
| Where | Built from |
|---|---|
| Keywords to track, on the app page | Terms taken from your own listing that you are not following yet |
| Keywords to watch, on the dashboard home | Terms found around the keywords you already track |
| Related keywords, in the Keywords Inspector | What the store's own autocomplete returns around the keyword you inspected |
The first two drop the terms you already track, so what is left there is always something new. Related keywords stay complete: rereading the store's own suggestions around a term you follow is how you find the next one.
How to read each list
Keywords to track says on every card where the term came from: your brand, a word found in your title, or a search term Applyra read out of your listing. Each card carries Traffic, Difficulty and KEI side by side, so you pick on the numbers rather than on the order. The plus button tracks the term in one click, the magnifier inspects it first, and the block can be dismissed per app once you have worked through it.
Keywords to watch lives on the dashboard home, which the dashboard tour walks through screen by screen. It refreshes every day, so the card gives you something new each morning instead of the same handful of terms. Each row names the keyword it was found from, which tells you how far the suggestion sits from what you already follow.
Related keywords arrive in the store's own order, and that order is itself a demand signal. The same logic as store autocomplete: the store proposes first what people type most.
What Applyra calls an opportunity
There is one definition, and it is deliberately strict. An opportunity is a term you are not winning yet that is still worth the slot: real demand behind it, competition you can realistically beat, and a balance between the two that works in your favour. Every suggestion carries the numbers that decide it: traffic for the demand, difficulty for the competition, and KEI for the balance.
Your own brand name never counts. You already rank first on it, and counting it would pad the list with a win you did not earn.
Reading KEI on a suggestion
| KEI | Tier | What it means |
|---|---|---|
| 1.0 and above | Excellent | High demand with manageable competition |
| 0.6 to 0.99 | Good | Demand outweighs the competition |
| 0.4 to 0.59 | Moderate | Demand and competition are balanced |
| under 0.4 | Low | Competition outweighs the demand |
A Low KEI is not always a refusal. Your own brand terms sit there routinely and you track them anyway, because a brand keyword protects what you have rather than winning something new. For everything else, Good is the tier to start from, which means a KEI of 0.6 or above. KEI explains the metric and difficulty score explains why a term can be hard without being popular.
From a suggestion to a tracked keyword
The useful sequence is short. Scan the suggestions on your app page, inspect the two or three with the best KEI in the Keywords Inspector, and check who holds the top of the results before you commit a slot. Then track them from the Keywords Tracker, where the first position is measured straight away and the daily history starts.
If nothing in the lists excites you, the problem is usually upstream: your listing does not carry the words your audience types. Rewriting it against a measured score is what the metadata simulator is for.
Frequently asked questions
Are Applyra's keyword suggestions ranked by search volume?
No. Volume alone surfaces head terms a small app cannot win. Every suggestion carries its KEI, the demand behind the term weighed against the competition holding it, and that is the column to sort your shortlist on.
What makes a keyword an opportunity in Applyra?
A term you are not winning yet that still has real demand behind it and competition you can realistically beat. Every suggestion carries the three numbers that check needs: traffic for the demand, difficulty for the competition, and KEI for the balance between the two.
Why did a keyword disappear from my suggestions?
Because you started tracking it. Keywords to track on your app page and Keywords to watch on your dashboard both drop the terms you already follow, so a suggestion leaving one of them means it moved into your tracker.
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