Keywords

Find keywords worth targeting, track them, and read their movement.

• The Keywords Tracker, column by columnEvery column of the Applyra Keywords Tracker explained: position and daily change, traffic, difficulty, KEI, the 7 day trend and the apps ranked around you.
• How to add keywords to track in ApplyraHow to add keywords to Applyra, up to 20 at a time with the country and language you choose, and the five places inside the product that hand you candidates.
• The Keywords Inspector: check a keyword before you target itInspect any keyword before you target it: difficulty and traffic scores, the KEI verdict, the competition breakdown and the apps ranking for it in that market.
• Rank history, charts and release markersApplyra stores one keyword position per app and per day. Here is how the 7 day sparkline, the inspector chart and the release markers on score charts read.
• Keyword suggestions, and what makes a keyword an opportunityApplyra suggests keywords in three places, each one carrying its traffic, difficulty and KEI, so you pick the terms you can win instead of the loudest ones.