How to add your first app to Applyra
Paste a store URL, pick the market you care about, and Applyra starts collecting positions the same day. Your own app or anyone else's, on either store.
Video transcript
Let's add your first app. It takes three steps, and one choice matters more than the others. On Home or on Applications, the form is right there on the page. Step one: pick the store, App Store or Google Play. If your app is on both, you add each one separately. Step two: find your app, starting with its country. This is the choice that matters. Stores rank apps separately in each country and language, so the same app in the United States and in Germany is two apps to track, each with its own keywords, positions and scores. Start with the market that brings in most of your users. You can add the others later. Then search for your app by name. Search only looks in the country you picked. If your app doesn't show up, check the country first, or paste its store link instead. Click Add this app. Applyra reads your listing, checks where it ranks and finds the apps next to it, in about twenty seconds. Step three: see what it found. Every search it measured is there, with your rank on each, and the apps that rank next to you. On the free plan, the five where you're closest to the top are already picked, with a competitor to follow. Click Continue free, and they're tracked. From then on, every position is checked again each morning.
Adding an app takes one search. On the home, choose the store and the country you want to follow, then type the app's name, paste its store URL or type its bundle identifier. Click Add this app on the result: Applyra reads the listing and shows what it found, every search it measured with your rank on each, and the apps that rank next to you. On the free plan, five keywords and one competitor are ready, and Continue free tracks them. On Unlimited, Pick what to track lets you choose from all of them. The Add application button on the Applications screen does the same in a dialog, and also lets you pick the listing language.
Choosing the right market first
The market is part of the app, not a filter on top of it. An app followed in the United States and the same app followed in Germany are two different things to track, with their own keywords, their own positions and their own scores. That is not an Applyra quirk: the stores themselves rank differently per market, and both split by country and by listing language. See markets for what that means in practice.
So start with the market that pays your bills. You can add the others whenever you want, and each one counts as an app against your plan. When you do, the guide on launching in a new market covers the keyword and localization work that goes with it.
If the search does not turn up your app, it is almost always the storefront rather than the spelling: what to do when an app is not found walks through it.
What Applyra shows right after the add
Free plan: five keywords and a competitor, ready
Here's what we found opens under your app's name. It lists every search Applyra measured on your listing, your rank on each today, and the apps that rank next to you. Five keywords are included, the ones where you are closest to the top, with one competitor to follow. Continue free starts tracking them, and no card is asked. The other searches stay on the list with their numbers hidden: Unlimited tracks all of them, in every country your listing speaks to.
Close the window instead and nothing is tracked yet. The home keeps your five ready, with Track my 5 free keywords to start, or Choose others to swap any of them first.
Unlimited: every search, in every market
Pick what to track opens with every search Applyra measured, the best ones already checked, and the closest competitors. Change any you like, then Start tracking.
Upgrade from the free screen and you come back to the app's page to set it up. Tick the other countries you want first: each one gets its own step, measured on its own store, while you review the one before. When Applyra finds your app on the other store, that version is offered too. Use our picks finishes the remaining countries in one click.
What happens next
| When | What you get |
|---|---|
| The moment you confirm | The listing as the store returns it: title, subtitle or short description, icon, screenshots, category, rating |
| The moment you confirm | An ASO Health score, which reads the listing and needs nothing else |
| The moment you confirm | A first visibility score, measured on a fixed set of keywords from your niche |
| The moment you confirm | What Applyra found: the searches it measured on your listing, your rank on each and the apps next to you, with five keywords and a competitor ready to track on the free plan |
| As soon as you add a keyword | Your position on it, read from the store there and then |
| Every day after | A fresh position on every keyword and a new visibility reading, which you can follow as a trend |
| Each time your live listing changes | A new ASO Health score, for the version the store now shows |
Both scores are there on day one, and they answer different questions. ASO Health grades the part you control, so it is the one to act on first. The visibility score says where you stand today, and it becomes telling once a few days of readings sit side by side.
On the free plan
The free plan follows one app in one market, permanently and without a card. That is enough to learn the tool on the app that matters, and enough to see what the data tells you that you did not already know. When you need a second app, a second market, or more than seven days of history, the paid plan removes the ceiling.
Next
Your app alone measures nothing yet: it needs keywords to be ranked on. The screen after the add gives it its first ones; to add more, continue with adding your first keywords, then add a competitor to have something to compare against.
Frequently asked questions
How do I add an app to Applyra?
On the home or the Applications screen, choose the store and the country you want to follow, then search by name, paste the store URL or type the bundle identifier. Click Add this app on the result and Applyra starts tracking it in that market. The Add application button also lets you pick the listing language.
Can I track an app I do not own?
Yes. Applyra reads public store data, so any app on the App Store or Google Play can be tracked, whether you own it or not. Owning it only matters if you want to supply your iOS keyword field, which Apple hides from everyone.
How long before I see my first rankings?
The listing, the ASO Health score and a first visibility score are there the moment you confirm, and your position on a keyword is read from the store as soon as you add that keyword. From the next day every position and the visibility score are read again each day, which is what turns them into a trend.
How many apps can I track on the Applyra free plan?
One app in one market, permanently and without a credit card. The same app followed in a second country counts as a second app, so the free plan follows one store, one country and one language at a time.
What does the free plan track when I add my app?
Five keywords and one competitor, taken from the searches Applyra measured on your listing: the five where you are closest to the top. Continue free starts tracking them in one click, and you can swap any of them later.
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