Guides

Step by step recipes for the jobs ASO actually asks of you.

• How to choose the keywords to target for a new appA step by step routine to go from a blank keyword list to five tracked terms your new app can realistically compete for, using traffic, difficulty and KEI.
• How to optimize an App Store listingOptimize your App Store title, subtitle and keyword field: read the findings, replace every word that earns nothing, and score the draft before you submit it.
• How to optimize a Google Play listingOptimize your Google Play title, short and full description: read the findings, clear the policy flags, fix the words that earn nothing, score before you ship.
• How to turn a competitor gap into a planFind the apps you really compete with, read the head-to-head, and convert the keywords they lead on into two or three changes you can ship this week.
• How to diagnose a ranking drop, step by stepYour positions fell. Before you rewrite anything, find out whether it was you or the store, using a control, the change detector and your release history.
• How to prepare a release and measure what it didShip one change per release, score it before you submit, and read the result on a fixed schedule: look for three days, read at day 7, decide at day 14.
• A monthly ASO routine in thirty minutesA timed checklist for the once a month pass: read the movement, rule out the store, close one competitor gap, refresh the keyword list and pick the next change.
• How to launch an app in a new marketPick a storefront, find the words people actually type there, localize the fields that rank, and set a baseline you can measure the launch against.